Color designer and researcher @emilygubbay explores site-specific supply chains and reimagines how color is sourced, made, and applied. Her project Infinity Blue is a circular color-sharing system that recovers synthetic indigo from denim waste using a natural, chemical-free process. With 2 million tonnes of denim discarded annually—enough to dye five years’ worth of jeans—Infinity Blue offers a way to reclaim pigment and reduce reliance on virgin dye. In collaboration with @blackhorselane, 50g of offcuts were used to print a pair of jeans, showing the potential for fully circular indigo. Earlier this month the concept was on view at @materialfutures (CSM) and now showing during Milan Design Week and the Future Fabrics Expo @dropcity_org June 24–25.