SIDIA | Particl Company Profile

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Words by Bianca Sparacino This Mother’s Day, we invited our friend Bianca of @rainbowsalt — bestselling author and creative muse — to write a piece honoring the strength of women and the legacies they leave behind. Inspired by memories of her own mother and the lasting lessons of love and life she carries from that bond, this tribute is for the women who make the world softer, stronger, and more full of heart.

Made by, for, and in honor of matriarchs. The heart and soul of SIDIA lives in the women who inspired it — and have helped build it every step of the way. Sidia and Mindy Kleinberg, this one’s for you. Sending love to the moms who make our business, our community, and our WORLD go round.

The WIRED Body Exfoliant + SOAKED Cream: a skin-loving combo that smooths, hydrates, and rejuvenates tired skin. “I’m not even bluffing, I used the full system last night and I am forever converted!! The fragrance truly shook me how much I loved it, and the texture/moisturizing effects were supreme.” Jas. M 32 years old, arm, 10 days of use Skin Concern: Uneven texture, redness, dryness

Re-texturize, rejuvenate, repeat. The Body Exfoliant is our all-over skin smoother, with a plant powered-based formula that exfoliates and smooths without causing skin irritation. Powered by: Niacinamide — boosts hydration to support glowier skin Bakuchiol — a natural retinol alternative thats smooths and adds bounce Rambutan — nourishes and soothes, with anti-aging benefits Rice Exfoliant — gently re-texturizes to combat dullness

Meet Kari — the nose behind MUSE. She shares how the fragrance came to life, with her vision of rose as the ultimate MUSE and the scent’s other notes as adding life and movement.

In a sea of cookie-cutter costume accessories, Beth Hutchens has built more than just a jewelry brand — she’s developed a new language of legacy. As the founder and creative director of @foundrae, a modern heirloom brand, Beth designs fine jewelry that’s designed to be customized, treasured, and passed down for generations to come. In our conversation, Beth shares on tapping into her own light, living life without limitations and empowering the voice of the customer. Read more in the link in our bio.

Met Gala approved. Here’s your full exclusive breakdown of Ayo Edebiri’s SIDIA Handcare routine by Manicurist @eriishizu “I created a calming, sensorial ritual using SIDIA’s signature products” 1. Exfoliation 2. Cleanse 3. Hydrating Serum 4. Massage + Lock in Moisture Style @daniellegoldberg Hair @jacobaaronn Make up @deemakeupart

Ayo Edebiri 2025 Met Gala hand care ritual, featuring the SIDIA Handcare System. Manicure by @eriishizu Her Met Gala manicure prep began with a sensorial treatment using SIDIA’s signature essentials: The Hand Exfoliant – Gently polished the skin to smooth and renew. SOAKED Wash – Provided a deep yet delicate cleanse, leaving hands soft, refreshed, and subtly fragranced. WIRED Hand Serum – Delivered an instant boost of hydration and vitality, infused with a fresh, spa-like aroma. SOAKED Cream – Sealed in moisture with a soothing massage, leaving her hands silky, nourished, and radiant.

Our fragrances are designed to be layered—built to mix, match, and evolve with you. Each scent is crafted with clean, complementary notes that blend effortlessly. Start with one, add another, and let the alchemy begin. Discover more at sidiathebrand.com.

A MUSE for your mood. - Top notes of mandarin flower and ozone air accord to elevate the spirit and create space. - Middle notes of rose, jasmine, and orchid to melt stress and cultivate a warm, loving feeling. - Base notes of cedarwood, amber, and vetiver root to sink you into pure relaxation.

Kiss from a rose. Now the official scent of The Spa at @hotelchelsea, the MUSE Candle is the perfect companion to both luxurious spa treatments and everyday rituals at home. With notes of opulent rose, creamy jasmine, and plush amber, it captures the essence of a sumptuous spa experience — wherever you are.

The spark of inspiration. Light the new MUSE Candle to evoke the spirit of creativity — a nod to @hotelchelsea regulars like Patti Smith and Madonna, and a perfect complement to their iconic discographies. Shop the collaboration at SIDIAthebrand.com and exclusively at The Spa at @hotelchelsea.

Our MUSE, Ruby Aldridge. Photographed in The Spa at Hotel Chelsea.

Behind the scenes from our latest campaign reveals an intentional marriage between the nostalgic and the modern. The penthouse setting of The Spa at @hotelchelsea served as the ultimate inspiration, with luxury, comfort, and impeccable attention to detail present throughout the space.

She starts airy, spacious, and light. Next she’s sweet, floral, and intoxicatingly lush. Finally, she reveals her deep warmth. This is your new MUSE. Discover our latest collaboration exclusively at @thechelseahotel Spa and online at sidiathebrand.com

The MUSE Candle — an exclusive collaboration between SIDIA x The Spa at @hotelchelsea, modeled by muse @rubyaldridge. “Ruby Aldridge is the quintessential NY it girl, model, DJ, all around cool human and we’ve crossed paths in the past. I’ve wanted to shoot with her again ever since we last shot for Moda Operandi in 2016. She embodies that ‘je ne sais quois’ meets strong, powerful energy and I knew she would make the original muse of 1884 proud, as she exudes iconic, legendary behaviour through & through.” — EK

NOW LIVE: MUSE A collaboration between SIDIA and the Spa at @hotelchelsea , our exclusive new candle is inspired by the hotel’s many muses — icons like Patti Smith and Joni Mitchell who found inspiration in the creative haven. And just like these women, the new MUSE candle is rich, textured, and open for your individual interpretation. Discover an imaginative mix of cleansing top notes, a blushing sweet body, and warm depth at its roots. Notes include evocative mandarin flower, opulent rose, rich cedarwood, and plush amber. Available now at SIDIAthebrand.com and exclusively at the Spa at Hotel Chelsea.