🧦NEW SOCKS🧦 What does dropping new socks mean for Darn Tough? It means we’re still doing what we’ve done for 20+ years: Knitting the world’s best socks and backing every pair with our Unconditional Lifetime Guarantee. It’s a promise—to comfort, durability, and most importantly, you. They’re more than just new designs and colors. They’re a reflection of who we are and how far we’ve come.