STOP DREAMING. JUMP HIGHER.® 🚀 October 19, 2010 is the day our trajectory changed forever, the day that helped build APL into the world leader in Luxury Performance. Our Load ‘N Launch technology, engineered to instantly increase vertical leap, provided the wearer with “an undue competitive advantage,” which led to the NBA banning the APL Concept 1 for performance enhancement reasons. The NBA ban became the #1 news story in the world. It was the #2, #3, and #17 most searched terms on Google that day. Over 1 million articles were posted in 10 days. Fifteen years later, we’re still innovating. Explore our APL Basketball Collection at: -AthleticPropulsionLabs.com -The APL Flagship Experience at The Grove in Los Angeles -The APL Flagship Experience at 75 Prince Street in New York City